Men's Sexy Jockstraps & Thongs

Bare Cheeks, Zero Regrets

The jockstrap was first designed in the 1870s to support bicycle couriers. These days it's the hottest piece of male underwear you can own: a supportive pouch, a wide waistband and two straps that frame everything behind. It's as at home at the gym as it is on a night out (and it does very well in a mirror selfie).

Bill's Jockstrap is the everyday classic in white or grey. The High Waist Jock adds a taller waistband and more coverage behind for a retro, masculine look. Our two-tone jocks pair a contrasting band and pouch, and if you can't choose between styles, the Bill's Brief + Jock set gets you both.

Thongs go one step further, with barely-there coverage behind and a snug pouch up front, in shades from nude and black to bold red and orange. There's a short adjustment period (a day or two, tops), and our guide on how to wear a thong comfortably will get you through it.

These are designer pieces with a luxury feel, made for guys who like being looked at. Check our size guide before you order, as a jock should hug you snugly without pinching. It's why Bill and Brandon has become a go-to for mens sexy undies worth showing off.